Exploring pop cultural reference..
"We live in an era where artistic authenticity is highly questionable,
an era shaped by social media and fake news.
My goal is to create a state of awareness about today’s fake society
and to remind people that art is a way of expression, of having fun,
and that it should bring joy".
DotPigeon is an Italian advertising art director.
Born in Milan in 1987, he began his advertising career in 2010 and later won national and international awards such as Cannes Lions, Eurobest and Italian Art Directors Club.
He works with brands such as Netflix, Lavazza, Moleskine, Lamborghini, La Rinascente and Kit Kat.
In 2017 he created DotPigeon, an artistic project that uses Instagram as a platform.Inspired by pop culture, politics, icons and trends of the moment, the idea behind its artwork remains the same: to create simple and comprehensible messages executed in a clean and visually satisfying way.
In just over a year the account reaches more than 30 thousand people and his works are published by several online magazines, Instagram pages and newspapers (Fubiz, Designyoutrust, Designtaxi, Cnn, Darlin Magazine, Collater.al, Il Messaggero, Freeda, Trendland, Picame Mag, etc).